Godrej Design Lab : Crochet Table By Saket Sethi

Godrej Design Lab (GDL) a platform to give independent Indian designers an opportunity to grow entered its second season in a bigger and a better way. With an overwhelming response from designers GDL received over 900 entries nationwide. Launched last year with a concept to provide budding designers a platform to interact with design industry leaders and manufacturers, GDL severs as an innovative avenue to these aspiring designers working independently.

On the basis of originality, creativity and manufacturability of the product . These shortlisted designers are being mentored by Mr. Navroze Godrej, Executive Director, Strategy & Innovation, Godrej & Boyce & Mr. Hemmant Jha, Chief Design Officer, Godrej & Boyce, from past 3 months to further develop their design, remove technical flaws and create a physical prototype of their idea with the help of GDL. The mentoring has helped these designers bring innovative changes not only in their concepts but also in the prototypes and they are now preparing themselves to present their prototypes at the famous India Design ID in Delhi on 12th to 14th February, 2016.

This season saw a range of creative products with disruptive innovative concepts, few of them include Crochet Table, Slow Motion Door, Kinder Wagen, Kathfula Chair, Buoy Floating Lamp, Summerlight- writing/ working desk etc .

As on looker , though experimental yet very catchy was the Crochet Table  by Saket Sethi …. Saket Sethi has a Bachelor of Architecture from Woodbury University, Los Angeles; has studied Digital Design at University of California, Berkeley, USA, and Interior Design at New York University; after beginning his education at Rachna Sansad, Mumbai.  Saket has been a renaissance man juggling his careers of being a model and a practicing Artist while working full time .

 

 

At India Design 2016  Crochet Table one element on show which gathered most of curiosity for onlookers … Reason  was how symmetry could be so asymmetrical . Space whether it is Universe or Home space  has some symmetry in space of asymmetry.

  1. Is it possible to use a different type of material to get the same crochet look?

The initial draft of the product is conceived as a clear 3D print. 3D printing has come a long way and is still evolving – doing more, getting cheaper, more accessible and easier to use. For us when we in-visioned this product, we wanted to explore the potential of using this method for mass customization and the reaction from the typical Indian Design buyer (who is quickly and constantly evolving). The great thing about this sort of design is the design independence or design specificity to context – Any item can be made to look more a like a material it is created from or something else entirely – because it can be 3d printed in High Quality Plastic (PLA/ABS), Nylon, Metals like Steel, Stainless steel, bronze and even precious metals like platinum.3D printed Metal would be a better choice than PLA/ABS for strength, though texturally, the look of fabric is best mimicked by the latter. Metals mentioned above need specialized 3D printers and only a few companies make and produce these and are mainly based in USA. Plastic/ Nylon/ Carbon Fiber is also a great way to get the same effect using 3d printing Technology. Also since this design is somewhat material context independent – given its complexity in design  – a whole new method with a different material can also be pursued – using a 6-axis Robot Arm to CNC Mill a solid wood chunk (burma teak for example) and get the desired effect. However, the model would need to be CNC milled in parts, if we were not to have an excess wastage of material and would be fairly costly for the per cubic feet of material actually used w.r.t to wastage.

The most exciting and unconventional option is to use the idea of actual weaving (handwork) to create a table that is honestly fluid and fabric oriented.The material used could be carbon or glass fibre, or natural fibers such as linen, (perhaps jute or rope) even and combined together with Resin, which could be epoxi with 37% biobased content, or more eco-friendly resins as polylactic acid (PLA) or biobased and biodegradable resin as Mirel. There are two possible ways of doing so; having highly skilled artisans to weave the pattern using prepreg fibres over a mold; or  to use a 6-axis Robot Arm to wind the pattern over a scafolding frame using prepreg fibres or developping a resin wet fabrication process. Eventually the scaffolding and inverse mould could be “baked” to then create an independent and strong structure that is also simultaneously extremely beautiful, and embodies the idea of fabric completely.

 

  1. In fact a material that can provide more fluidity to the whole piece?

It is completely possible to get more fluidity in the design. The choice of material will also effect how the design would need to be tweaked to make the flow look more fluid, while still maintaining it’s strength. We would consider doing some revisions to the piece that can tweak the form or the material or both to obtain what we spoke about regarding “mass customized” variants, till we arrive with the prototype that is best to conclude with.

 

 

  1. For the material and the design suggested by you do you have a sourcing point on this?

3D printing for smaller scale applications are available for us already in Mumbai, however we would need to combine smaller scale models with this option, which is the less desirable way to achieve the design. I would prefer to source a large scale printer with very particular production capabilities like –

– StrataSys. Fortus 900mc – 91x61x91 cm (materials: ABS Plastic, resin)

– StrataSys. Objet1000 Plus – 100x80x50 cm (materials: Simulated Polypropylene, ABS Plastic)

– Sciaky.Inc. EBAM 300 Series – 579x121x121 cm (materials: Metals)

– Concept Laser X line 2000R – 80x40x50 cm (materials: Metals: High-grade steels, Aluminium alloys, Nickel-base alloys, Titanium alloys, Pure titanium)

– Resin and Fiber are easily available locally, and these are source-able too.

 

 

  1. Have you made this before ( even a prototype) We would like to have a look at the actual product, material samples?

We have a miniature (A4 size) prototype which we did to understand the concept, which we 3d printed. You can see this when we meet.

 

 

  1. Do you see an extention to the product line  (a family)?

I see a huge market/ family of products eventually developed as the design strains center around the idea of 3d printing. For some of the products created for Godrej we envisioned 3D printed, or partially 3D printed options integrating other materials for chairs, tables, lights, accessories, fabrics, panels, partitions, ceilings and a host of conceptual ideas I have been working on.

 

The table has already existing sub-variants for continued bench seating, storage – interlocking and growing like a section and integrating an entire environment. We would like to develop this with Godrej if the potential is mutually understood, these variants could have game changing effects on the way that we perceive, understand and use modern indian designed furniture.

 

 

  1. Whats the price point that you have in mind for selling them.

– This won’t be a cheap product and an approximate value as we understand calculating profit margin would be, we could talk further about this. If the product is to be projected with more mass appeal then the obvious price deterrent would need to be researched out in production-to-cost prototypes, but at this stage the more expensive direct 3D print options are in the following price range:

– 3D printed metal may start at INR 450,000 ($ 6,800)

– 3D printed plastic may start at INR 300,000 ($ 4,500)

– CNC Burma Teak solid wood may start from INR 250,000 ($ 3,800)

– Resin and Fiber may start from INR 150,000 ($ 2,300)

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India Design 2016 – Godrej Design Labs

Second season of Godrej Design Lab commenced

Hemmant Jha is the Chief Design Officer at Godrej & Boyce and has more than 27 years of experience in architecture and design. He has a Master of Architecture degree from Yale University and an undergraduate degree from the School of Planning and Architecture, New Delhi. At G&B, Hemmant leads the Design Center, which is responsible for all things design – product, communication, user experience. His mission is to bring good design to life in all aspects of what Godrej does, small to spectacular. For Hemmant, design is what makes any product special. He believes that designing does more than just enhance the functional performance of a product and the idea of the design should live in the product. Hemmant is also the founder of Wheelwell, a non-profit organization dedicated for the creation of products and technologies for the people with physical disabilities, where he serves as the organization’s executive director. In the past, he has founded company’s industrial design and technology development like thinkmore and think/thing. Before joining Godrej Design Center, Hemmant was the Design Director at IA Collaborative and was responsible for conceptualizing, designing and developing products and building environments for IA’s global clients. He also has worked with Sony Electronics Design Center working across Los Angeles and Tokyo, and with the Harman International Advanced Research Group in Los Angeles..

Godrej Design Lab (GDL) a platform to give independent Indian designers an opportunity to grow entered its second season in a bigger and a better way. With an overwhelming response from designers GDL received over 900 entries nationwide. Launched last year with a concept to provide budding designers a platform to interact with design industry leaders and manufacturers, GDL severs as an innovative avenue to these aspiring designers working independently.

On the basis of originality, creativity and manufacturability of the product, GDL has shortlisted 9 incredible designs this year. These shortlisted designers are being mentored by Mr. Navroze Godrej, Executive Director, Strategy & Innovation, Godrej & Boyce & Mr. Hemmant Jha, Chief Design Officer, Godrej & Boyce, from past 3 months to further develop their design, remove technical flaws and create a physical prototype of their idea with the help of GDL. The mentoring has helped these designers bring innovative changes not only in their concepts but also in the prototypes and they are now preparing themselves to present their prototypes at the famous India Design ID in Delhi on 12th to 14th February, 2016.

The designers had applied for participation in categories like furniture, furnishings, lighting, home décor and accessories. This season saw a range of creative products with disruptive innovative concepts, few of them include Crochet Table, Slow Motion Door, Kinder Wagen, Kathfula Chair, Buoy Floating Lamp, Summerlight- writing/ working desk etc.

GDL had bought 4 designs from the shortlisted candidates of the last season on a royalty / fee structure basis to give these innovative designs a mass manufacturability and establish the designers in the industry. GDL aims to showcase and collaborate with the best design talents in India and, in doing so, raise the standard on Indian design.

 

 

 

India Design ID 2016 returns to the Capital with its fourth edition India’s definitive Design Week is back

India’s definitive Design Week is starting at NSIC Grounds Okhla from February 12th – 14th 2016. This Ogaan initiative, presented by Asian Paints is now in its fourth successful year and will bring together renowned designers across the globe to showcase and exchange dialogue on various perspective of this domain.The platform for India Design ID 2016 will comprise of three verticals – Exhibit ID, ID Symposium powered by Roca and ID Satellite. These three arms will bring together prominent design experts and international design visionaries to share their experiences, knowledge and aesthetics through exhibitions, installations and discussions.

Commenting on the initiative, Gaurav Mashruwala, CEO, Ogaan Media Pvt. Ltd.  Says, “Ogaan has always been at the forefront of furthering the cause of design, be it fashion or lifestyle and decor. As we embark on our journey for the fourth edition of India Design ID 2016, we are proud to reinforce our role in fostering talent and growing the business of design in the country”.

Exhibit ID is an exhibition space that will showcase the finest in home decoration, with high-end brands and designers unveiling their latest collections. This year, we present themed pavilions, namely Decoration, Design and Trends. Housed within the Decoration Pavilion will be the best in décor, the Trends Pavilion will present the Colour Next trend forecasts for 2016, and the newly christened Design Pavilion showcases the talents of designers and design labels.

The Decoration Pavilion will include established names such as SPACES Home and Beyond, arttd’inox, Antonio Lupi, beyondDESIGNS, K2India, Poltrona Frau Group, Baaroq Designs, Sarita Handa, The Charcoal Project, The Pure Concept and CJ Living to name a few.

The Trends Pavilion will feature designer interpretations of the colour trends forecast for 2016. Asian Paints will announce their Colour Next 2016 forecasts at the event to supplement the efforts of creating awareness and backing the design intent of India Design ID 2016.

While announcing the Colour Next 2016, Mr. Amit Syngle, President – Sales, Marketing and Technology, Asian Paints says, “We are living in times when decor and design is getting more and more democratized. Consumers across all walks of life are taking a strong interest in the process of creating their beautiful home. As people change, their expectations from product and service providers also change. It’s now not enough to hand over a product to the consumer, but to create a story and experience around it as well. At Asian Paints, each of our products say a story that is unique in the industry and representation for the consumer. Walls are the canvas of expression for these stories. Whether it be through the inspiring trends of Colour Next, or through a curated wallpaper collection, Sabyasachi by Nilaya, or a beautiful collection of wall finishes from Royale Play. It’s all about creating a choice of inspiration for the consumer, making his home a unique piece of self-expression”

And finally the outdoor space will feature installations by leading designers like Peek-a-boo Patterns, CMYK Book Store, Studio Wood, Bird Fire, THE PURE CONCEPT, Alex Davis and many more.

This year there is a second decoration pavilion called New Decoration which is an addition to India Design ID 2016 which will feature new exhibitors namely, Diviana, Fcdi  – FCML Design initiative, SAINT-GOBAIN, Square inch, Spaces Home and Beyond, Häfele India and Sunil Sethi Design Alliance.

ID Symposium, powered by Roca seeks to inspire the design fraternity in India, and also offer a networking opportunity to build relationships within the industry. ID Symposium would feature engaging speakers from different walks of life, such as Ashiesh Shah, Dominique Jean-Lavabre, Nipa Doshi, Tom Dixon, Fernando Menis, Greg Reaves, Mario Bellini, India Mahdavi and Toyo Ito to name a few.

 

Pau Abello Pellicer, MD, Roca Bathroom Products Pvt Ltd. said “The India Design ID Symposium generates a great sense of anticipation among the international design community. It portrays an ideal platform to interact with eminent luminaries, with a passion of turning dream living spaces into a reality. The blended pairing of business and creativity, tradition with technology gives an opportunity to showcase the path-breaking advancements that Roca brings in the area of design, innovation and creativity in the bathroom products category. The bath gets a lux experiential makeover with a cultural transfer of ethos and values that stimulate architecture guide to urban design and development that is changing the way we live, one building at a time. By sharing we can be original. At Roca, we do things different and we are setting the trends in design and innovation – even setting new industry standards by providing high-quality solutions for the consumers who value excellence”

This year visitors to India Design ID 2016 will have a wide array of eating options to choose from, such as Brown Sugar, Dunkin Donuts, Jugmug Thela, The Park Café, Junglee Billee, Ploof At The Beach, F.A.T Chef, The Backyard, Zeaside, Drifters Café.

 ID Satellite, the hip offsite vertical discovers design districts of Delhi with promotions, collaborations and events across different venues through week long festivities at design districts like Lado Sarai, Meharchand Market, Shahpur Jat, Defence Colony, and MG Road with new additions at Khan Market and Greater Kailash which will have the capital buzzing with design. The participating venues will feature design-linked activities across lifestyle stores, restaurants, malls, bookshops, galleries, select public/private locations, with an explosion of launches, new collections, cocktails, previews, reviews and special events.

Last year’s event saw over 21,000 visitors, from the design trade as well as design-conscious consumers, and this year the numbers are expected to be substantially higher.

Highlights of India Design ID 2016

 

  • Launch of the New Decoration Pavilion which is an addition to India Design ID 2016 which will feature new exhibitors namely, Diviana, Fcdi – FCML Design initiative, SAINT-GOBAIN, Square inch, Spaces Home and Beyond, Häfele India and Sunil Sethi Design Alliance.

 

  • Launched in collaboration with ELLE DECOR India in 2014, Godrej Design Lab was conceptualised to challenge the country’s brilliant design minds to envision furniture of the future. This platform introduced by Godrej Interio sought out deserving individuals through call for entries. In its second edition this year, eight finalists will get a chance to showcase at India Design ID 2016 with a probable manufacturing possibility with Godrej Interio, making their way into the brand’s permanent collection.

 

  • EDIDA, in association with Sunil Sethi Design Alliance, is more than an award…it is a title. And year after year, ELLE DECOR has awarded the best and brightest beacons of design. This Indian edition of an international award has been recognizing home grown talent for 14 years now. An internal jury selects the best products 9 home decor segments and 3 exclusive categories. The Winning products of EDIDA 2015 will be on display at India Design ID 2016.

 

  • This year we have interesting outdoor installations from Pure Concept, Alex Davis and Rat[LAB] Interiors among others;
    • One of Pure Concept’s installations is Rocaille echoes the stylisation of the French Rococo, with bold vivid colours keeping collection current & fresh
    • Alex Davis’s installation is a sculpture called “tree of wisdom”
    • Rat[LAB] Interior brings us a feature installation called ‘Amorphous Surfaces’ built to demonstrate transformative methods of planar orthogonal spaces to fluid and amorphous spaces through digitally fabricated surface treatments.

 

  • ELLE DECOR and Asian Paints bring to you the popular 60 minute Pecha Kucha fun presentations by Amit Syngle, Kalhan Mattoo, Manish Gulati, Punit Jasuja, Sanjay Puri and Sonal Sancheti.
  • Opening VIP Preview: To commence post the Asian Paints ColourNext 2016 launch on the 11th of February, 2016 followed by three days of exhibition.
  • A great amalgamation of International Speakers attending India Design ID 2016 to watch out for: Dominique Jean-Lavabre, Tom Dixon, Fernando Menis, Greg Reaves, Mario Bellin and Toyo Ito.

 

  • ID Symposium closes with an exclusive solo session by Toyo Ito on Architecture: Today for

 

  • ID Talks a new interactive video-based digital property launched under the India Design ID 2016 banner, dedicated to spreading ideas in interiors and design.

 

  • India Arch Dialogue is an initiative of FCML with ID Symposium to bring together the work of the world’s renowned architects at India Design ID 2016 exhibition grounds in the form of an architectural exhibit which will have a presentation, dialogue and a model show.

 

  • Visit the ELLE DECOR booth to participate in a fun contest and win prizes.

 

  • At India Design ID, Square Inch is collaborating with three leading Indian architects as well as select décor brands to interpret three live Living Room set-ups according to different décor styles.  So Anagram Architects will create an Indian Ethnic themed Living Room; Sonali Purewal Design will interpret a contemporary loft and Studio Incept will conceptualise a classic themed living room.Don’t forget to join the design revolution with ID Satellite starting from 5th to the 14th Feb across select design districts in the capital and attend some of the special events highlighted in the ID Satellite Map which can be downloaded from the website –www.indiadesignid.com
  • Some of the events to look out for are :
    • DESIGN CONCEPTS: Wine & Cheese + Band on 7th Feb;
    • EXHIBIT_D BY GAUTAM DHAWAN: Showcasing its latest collection of accessories_ which include wall installations, mirrors, lights, planters and much more all made with metal, wood and stone at Casa Paradox
    • K2 INDIA: Sale 6th to 21st Feb
    • DIFFERNITURE: Launch of Topography collection along with Wine & Cheese on 7th Feb 12:00 pm to 6:00 pm;
    • FAB INDIA: Organic Tea & Snacks 10th Feb 12 noon onwards;
    • HANDMADE WORLD: Outdoor Fest @ 47, Dilli ki Chat and Drinks 5th Feb;
    • DWELL DUO: New Collection Launch – NEST on 6th Feb;
    • IVANKA LUMIERE: 5th Feb Flat 40% off on all our products
    • 11:00 am to 7:00 pm. For any purchase over _ 50,000 a gift pack to Clients
    • 15: Wine & Cheese on 6th Feb 11:00 am to 6:00 pm;
    • NUR: 13th Feb Puppet making 11:30 am to 12:30 pm and Design your own bag 3.30 pm to 4.30 pm (for kids);
    • OLIVIA DAR: New Collection Launch on 6th Feb;
    • SHADES OF INDIA: Upto 50% discount for the whole week

 

 

 

International Architects Share Ideas in India Design 2016

For the first time at the design fair architectural models by international designers are being displayed, even as some of these leading architects will be sharing their ideas at the symposium

Spain-based architect Fernando Menis was born in Santa Cruz de Tenerife, Canary Islands. An island that seems like it woken up from a long slumber under water to reveal its moss-green tropical nature to the world. From succulent bush-ridden cliff tops to the ubiquitous pear and fig trees, Menis grew up as nature’s child. His architectural exploring, which he calls “Hatching, The Origin of a City”, claims its paradox as a giant black foam glass mass, away from the softness of nature. Yet hidden in its porous texture is a humidity captor, capable of creating micro climates. “It is an alliance between the structure and the environment, to make it work as a single unit,” reads Mensis’s note.

His work is part of an exhibition titled “From Cities of Images to Transitory Nature of Reality”, at the India Arch Dialogue, an initiative by luxury lifestyle brand FCML. Supported by Laufen, this exhibition is being showcased at the India Design 2016, NSIC Grounds, Okhla.

Architect Werendra Wakhloo, also the curator of the exhibition, wants to present this play of contrasts in the show. “Mensis works like an artist. While all over the world, architecture is becoming thinner and lighter, he uses mass in his work as a response to the environment.

This exhibition is about letting people look at transitory spaces, a city of images. We finally chose projects that had an edge, so that we could take the conversation of architecture forward,” says Wakhloo.

Set within a cave-like giant mesh, 10 models by 10 international architects (Bijoy Jain is the only Indian among them) are placed in the 90 metre space. Reinforced steel, used in construction, gives that incomplete finish within which the models sit in a circle. Inside is a zinc-woven enclosure where talks and discussions will be held. The net-like effect of the steel frame creates an inside-outside space, reinforcing the transitory theme of the exhibition. The contemporary weave in metal is taken onto the seating stools as well, where thick black threads are handwoven for the event.

This exhibition is also the inaugural FCML Design Initiative. “We hope to create a dialogue between people in various fields such as art, architecture, interiors, fashion and visual arts. It will develop into a collaborative platform that will facilitate growth and create an environment of exchange,” says Abhinav Khandelwal, Managing Director, FCML.

While Japanese architect Toyo Ito presents his National Taichung Theatre, Madrid-based Langarita Navarro Architects play with the organic side of architecture with Pelt and Medialab Prado. A collection of three models, the latter is an attempt to reveal the negative spaces, or the gaps between the space we live in and the universe we inhabit. “Often when one thinks of a Japanese architect, automatically one thinks of Tadao Ando. His style of using concrete is what comes to mind. But Ito goes against the grain and shows you another Japan. He redefines architecture by throwing away style and looking at people. If he looks at a museum it is not only about the programmes and facilities that he fits in, but how he can make people and art interact that matters,” says Wakhloo, of Ito’s exploration.
The initial idea was to look at architects who have already worked in India, of them Moshe Safdie and Steven Holl have done projects in Anandpur and Mumbai, respectively. While Holl will present a model of his museum in Mumbai, Safdie showcases “The Habitat of the Future”, a model with its undulating levels, presents public promenades and gardens on the roof. Others who have presented their work include US-based Greg Reaves; Japan’s Kengo Kuma; Mario Bellini from Milan; and Robbrecht En Daem Architecten, architects from Belgium.

 

 

VitrA launches its First Design Studio in Delhi

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey launches its very first bathroom fittings stores in Delhi, India. Located at Star Elegance store Pvt. Ltd in Ashok Vihar Phase-3, the franchise showrooms displays approximately 400 sqft of VitrA products. The VitrA products on display are a sheer visual treat offering a variety of bathroom solutions of internationally acclaimed standards that have inspired architects and interior contractors across the world.

Revolutionizing bathroom fittings in India, VitrA’s bathroom products offer its customers some of the most superior quality bathroom solutions. The range of products by VitrA, are technologically advanced yet stylish.VitrA is the only brand in global markets offering every component of the bathroom. The premium bathroom brand now brings this internationally acclaimed range of bathroom solutions to the Indian consumers with its latest offerings of bathroom solutions like Istanbul, Metropole, Water Jewels, Nest, T4 and Memoria collections.

Commenting on the new store, Mr. Serhan AteşYağız, India Country Manager, Eczacıbaşı Building Products Division said,“With the launch of the new VitrA store, we aim at bringing our internationally acclaimed and innovative bathroom culture to Delhi.VitrA, Eczacıbaşı Building Products brand, has been investing in India in order to build its office and dealers network. We aim to be among the Top 3 global brands of our sector in India with VitrA branded products, currently exported to more than 75 countries.”

As part of its design excellence, VitrA develops products with an impressive portfolio of leading designers. The brand believes in promoting bathroom culture rather than only individual products.With the launch of the new VitrA showrooms, the most exclusive and advanced products and solutions from VitrA have been included here so that the discerning customers are ensured that they find product excellence which leads on a global level.

 

About VitrA:

VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group:

Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.