BENT CHAIR DEBUTS INTO INDIA’S LIFESTYLE SPACE

The avant-garde furnishing brand Bent Chair forays in the Indian online space with its exclusive out of the box designs. Bent Chair is synonymous with panache and never-ending creativity. The name ‘Bent Chair’ refers to something that has been altered from its original form to a rather unusual figure. Bent Chair was originated to create a one-stop shop for all furnishing needs. The collection is inspired by natural elements, fusing quirky and contemporary work to craft stunning pieces.

The online store offers statement furnishings with timeless style in categories like exquisite furniture that consists of tables, chairs, bookshelves etc. Botanics section, which comprises of faux floral sticks and faux potted plants and quirky corner which holds some funky home accessories such as vases, tea lights, sculptures, cushions etc.

The last few years have seen a noticeable shift in consumer behavior, and today a larger share of the purchasing happens online, hence keeping in mind the change in consumer behaviors and purchasing pattern. The conscious purpose of launching online store for the initial phase was taken in consideration to make furniture shopping easier for people at the comfort of their home or business. Visitors to the site can see all the products available, prices, and details about each furniture piece and accessory.

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On the account of the launch Mr. Neeraj Jain, Founder, Bent Chair says,“ As per the Red Seer consulting report The Indian e-tailing industry is booming and is pegged to become a USD 100 billion market from current USD 10 billion in the next 5 years.  We wanted to bring in the eminent elements like engineering; technology and high design all together to consumer’s lifestyle that marked the existence of Bent Chair. The website will provide an exemplary consumer experience of buying luxury furniture online without any hassle, which Bent Chair promises to offer.We believe Bent Chair will revolutionize the way consumers shop for their homes. Bent Chair will provide its customers a convenient and unique shopping experience, where they can get lifestyle products at great value, across a wide range of categories all under one roof. The online store offers a good mix of products to its aspirational and lifestyle buyers, with an underlying principle of keeping traditions alive in a contemporary world  ” adds Natasha Jain, Co Founder, Bent Chair

 The idea of Bent Chair was not just to be another online aggregator of home decor and furniture needs but actually invest in curating out of the box designs by the local artisans giving them the power of using the cutting edge technologies and bring alive these designs by manufacturing them in house.

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Bent Chair is the one stop-furnishing destination with more than 500 products across categories in furniture, home décor and accessories.

About Bent Chair

Bent Chair a lifestyle brand that was born out of creatively unconventional young individuals who wanted to create a one-stop shop for all furnishing needs. Bent Chair is synonymous with panache and never-ending creativity. The name ‘Bent Chair’ refers to something that has been altered from its original form to a rather unusual figure.

Our passion and persistence for curating and crafting the finest in furniture and home décor products makes us the part of the home building journey of million consumers. The brand leaves no stone unturned in delighting its consumers with a wide range of products be it elegant furniture or decor accessories everything on your doorstep at impeccable prices.Our vision is to bring to India affordable luxury with a universal appeal. At the same time focus on leveraging our in-depth expertise, best of technologies integrated with traditional Indian artisans to build a contemporary urban home aesthetic space.Indulgence in each and every minute detail is an inevitable part of the brand’s journey. Hundreds of such small steps ensure in achieving the mission of setting global benchmarks for distinctive products, bringing unmatched customer experiences and trustworthy best practices.

 

Website linkhttp://www.bentchair.com/

 

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