European leader in the field of sanitary technology and bathroom ceramics, Geberit is participating in ISH 2017; International trade fair for plumbing, sanitation, bathroom & kitchen, renewable energy and home automation systems, being held at Knowledge Park, Greater Noida, NCR.
Talking during the event, Mr. Abubaker Koya, Managing Director, shared “Geberit is in India (as a fully owned subsidiary) since 2010, headquartered in Bangalore and with the production facility (for concealed cisterns) in Pune. While the initial focus was on concealed cisterns, today Geberit has also gained market leadership in the premium piping/ drainage business (with emphasis on pre-fab behind-the-wall technology) among major corporates and developers across India.”
“The industry size in India is about 15,000 crores INR and the space Geberit operates is in about half of it, very specifically at the premium end of the segment. Interestingly the Sanitary Industry in particular, has kept pace with the reality industry (real estate) growth in India at about 10-15% per annum. However, the premium segment within this, where companies like Geberit are major players, has grown at a higher rate >20% per annum.”
“In the Sanitary Industry, within toilets, one is seeing a major shift to wall-hung toilets. Due to this change, the new flushing systems (concealed cisterns) market is evolving in a big way and Geberit is a major player in that area today,” said Mr. Koya.
Talking about the product launch at the show, Mr. Koya shared “We are launching advanced shower toilets (AquaClean Mera & Sela) and urinal series (Preda and Selva) at this show. The AquaClean Mera shower toilet offers a whole new level of comfort, with its sophisticated technology and stylish design complementing each other perfectly to create a masterpiece of function and design”.
Talking about their community outreach initiatives, Mr. Koya said “Geberit has helped establish India’s first Plumbing Lab in Pune and is working with institutions to create customized learning and knowledge sharing programmes.”
The Geberit AquaClean Mera
The Geberit AquaClean Mera Classic and Comfort models are characterised by high-quality materials, smooth lines and seamless transitions. The chrome surfaces on the design cover create an impression of floating, accentuated by the play of reflections. The shower toilet blends emphatically yet harmoniously into any bathroom environment and, thanks to its sophisticated technology, all of the power and water supply connections are incorporated into the housing. Indeed, this shower toilet will never cease to amaze you, no matter how many times you use it.
Two models: Classic and Comfort
Even the impressive AquaClean Mera Classic comes fully equipped to a very high standard. It includes highly effective, low-noise odour extraction, an intelligent warm air dryer and a user friendly remote control, which allows you to operate the various functions in an intuitive way to suit your personal preferences. The model Comfort offers additional comfort functions, such as a discreet orientation light, which is activated via a proximity sensor and attracts attention straight away – and serves as a guide at night. The WC lid opens automatically as you approach, so there is no need to lift it manually – what could be more convenient and hygienic than that? Activated by the same proximity sensor, the ergonomically shaped WC seat starts warming up as soon as you approach it. One particular benefit is that all these functions use virtually no electricity in their idle state.
Soft, vitalising shower spray
When it comes to the spray functionality, the centerpiece of any shower toilet, the Geberit AquaClean Mera Classic and Comfort models present a ground-breaking, revolutionary achievement in engineering. The patented WhirlSpray shower technology, a Geberit invention, uses two nozzles to provide an extremely targeted, thorough and exceptionally pleasant clean thanks to a pulsating shower spray enhanced by dynamic aeration. The separate lady wash is kept hygienically protected right up until it is used, delivering a particularly soft shower spray. With this shower toilet, any fear of being caught cold is most definitely misplaced: the hot water system is fed by a continuous flow heater combined with a storage water heater. This provides an instant supply of water at body temperature and prevents the water temperature from falling too early.