Ashiesh Shah for Urban Ladder

Urban Ladder and Ashiesh Shah have many reasons to rejoice today, and so do fans of both!

Urban Ladder today announced its partnership with award-winning Architect and Interior Designer, Ashiesh Shah. This announcement makes Urban Ladder the first Indian furniture brand to collaborate with an influencer like Ashiesh to design exquisite furniture for Indian homes.

Ashiesh will launch four collections for Urban Ladder through the next one year. Each collection will explore a different design style demonstrating and addressing what India needs in terms of design. The idea is to create a strong edit, use local materials like teak wood and cane and explore some of our local fabric dying techniques and combine them with a more contemporary aesthetic. Apart from the basic’s like chairs, tables, sofa’s, Ashiesh will bring in some more unconventional pieces of design that he believes should be made available in India, all at an affordable price. This first collection will be launched in October 2017.

Ashiesh, an astute collector of contemporary art from the Indian Sub-continent has designed spaces which juxtapose objects from vastly different eras and cultures. This makes a compelling and impressive statement on his design taste. “Design in India has become a celebration of what one sees currently around in Indian homes, offices and community spaces. The aesthetic has a strong sense of connectedness to whom we are, where we belong and what inspires us. And that, for me is the crux of the new Indian aesthetic. These four collections will delve deep and mirror the changing Indian culture contextualised to complement our modern living spaces. I am delighted to partner with Urban Ladder and believe this is fantastic opportunity to lend my aesthetic and my practice to a larger audience.” Said Ashiesh Shah, award-winning architect and interior designer.

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Urban Ladder is a definite leader of furniture design in India. Known for its clean, straight and simplistic furniture using modern materials, this collaboration reinforces the brands focus on design. “An economically assertive India has reinforced pride and confidence in demand for things India.  The globally travelled and upwardly mobile consumer wants spaces that demonstrate sophistication and individuality. I believe this collaboration is an epoch in our journey creating new design references for the world.”  Said Ashish Goel, CEO and Co-founder Urban Ladder. 

Ashiesh Shah’s thoughts about the collaboration:

1.     What is your view on the furniture market in India:

The furniture market in India is definitely evolving with both online and offline players. India’s design boom really started in the early 2000’s. Awareness is key, and I think this was the point where we really started to look at design with the help of the internet, magazines, online resources etc. Education in design is another factor. There’s a generation of young designers that are now actively contributing to the design market and really pushing the boundaries and experimenting with techniques and materials.

2) What does this collaboration mean to you?

I hope this collaboration demonstrates what India needs in terms of design. We want to research what’s missing in the market, what the Indian buyer is responding to and how to fill this gap. More than anything though, I hope that through this collaboration we can make design accessible to a larger audience at an affordable price. It’s also a fantastic opportunity to lend my aesthetic and my practice to a larger audience.

3) What are the type of products you will design?

Apart from the basic’s like chairs, tables, sofa’s etc- I’m hoping to bring in some more unconventional pieces of design that aren’t easily available here. I’m also very keen to design some pieces of lighting.

4) What’s your vision for this collection?

We’ll be working on 4 collections with urban ladder and through these we want to explore different design styles and bring them to our audience at an affordable price. The idea is to create a really strong edit, use local materials like teak wood and cane and explore some of our local fabric dying techniques and combine them with a more contemporary aesthetic.

5) Do you think you will make it to the average Indian home?

I really do hope so! We get so many inquires every day where people ask for tips on how to bring a little bit of our practice into their homes- I try to answer these through my articles. I regularly contribute to several design publications and newspapers where I write predominately about design. So far these have been received very well and I’m hoping that this collaboration is as well.

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