~Located at Okhla in South Delhi, the centre provides a platform wherein one can get an experience of a real office build in a smaller space ~
~ Announces to organise a series of workshops titled ‘The present-future of workplaces’, in an effort to sensitise organisations towards the fast-changing expectations of the new age workplace ~
Adding to innovations in their extensive catalogue, Godrej Interio, India’s leading furniture and interior solutions brand launched a novel retail concept ‘Godrej Interio Experience Centre’ yesterday. It is the first-of-its-kind hub wherein one can experience the best of innovations and smart office solutions.
The experiential centre is a great medium to establish dialogue with the new-age customer and showcase unique offerings. Driving commitment to provide an unparalleled level of service to partners comprising of architects and designers, the Experience Centre is Godrej Interio’s contribution to the modern work culture. Through this centre, the effort is to offer experiences that will create an office environment addressing latest trends.
Speaking on the occasion Mr. Anil Mathur, COO, Godrej Interio said “New Delhi is one of the important markets for us. The city has always had a strong market for the office furniture, and in recent years has caught an eye of the leading interior brands of the world. It is our first experience center in the current financial year. We plan to have around 3 such centers across the key cities of India. While, the office furniture category in Delhi contributes to 12% of the brand’s overall business revenue; the city contributes 150 Cr to the brand’s business growth annually”.
The centre also gives an opportunity to Architects and Interior designers, Decision makers of MNC/ Indian corporate, dealing with office interior space to explore unique designs and go over complete end to end solutions. Also, they get a chance to avail of a firsthand experience of furniture solutions, including security/ access control , AV solutions, safety systems etc that are required while making an office space.
Commenting on the need of this retail concept Mr. Naresh Tahiliani said, “Millennial will represent 50% of the workforce by 2020, and 75% by 2025. They are digital natives and the organisations need to connect with this new workforce both physically and digitally. Thus the reality challenges the organisations to reinvent their business models to make people ‘want’ to come to work. Also, the market demand for flexible workplace furniture is gathering momentum. With growing industry needs and the change in work culture, customers want to experience an office environment that addresses the latest trends in offices. The experiential centre aims to address these challenges and enable the customer to associate with Godrej Interio in offering complete turnkey solutions under one roof.”
Also, Godrej Interio is working together with innovation consultancy iDream in organising a series of workshops titled ‘The present-future of workplaces’ for the senior management, Head of HR, Head of Facilities at the experience centre. Commenting on the collaboration with Godrej Interio, Parthajeet Sarma, founder of innovation consultancy iDream said “Organisations are working fundamentally different that requires the physical form of workplaces represent this reality. Space itself is increasingly being used as a starting point of innovation by forward thinking organizations. Companies that make the shift from need to want will be most successful in attracting and retaining talent. Godrej Interio is working with such organizations to create an eco-system which allow people to make this fundamental shift in their quest to remain innovative. Therefore, iDream is working together with Godrej Interio in organising these highly interactive workshops, titled ‘The present-future of workplaces’, which highlights tried and tested techniques to adapt to the fast-changing expectations of the new age workplace”.
About Godrej Interio:
Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 14 India Design Mark Awards till date, GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range in the office, home and other specialised applications, viz:
- B2B – Office Modular Furniture, Turnkey Projects, Marine Accommodation Solutions, Healthcare Furniture and Lab Furniture
- B2C – Home Furniture & Storage, Mattress and Kitchens
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in furniture category.
GI commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, GI is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India’s largest engineering and customer product groups.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2015, Asia’s most admired brand 2016, Reader’s Digest Most Trusted Brand 2016 Platinum (Home Furniture) and Reader’s Digest Most Trusted Brand 2016 Gold (Modular Kitchens).