The new Jersey table by Morten Georgsen, is the perfect choice – it’s an incredibly versatile side table. It completes the look of a space without ever dominating, and its sensible size and practical handle mean that you can move it where you need it and use it when you need it. You can even take it to bed with you – it’s particularly well-suited for use as a nightstand.

 This table reflects an important new sense of freedom in furniture design,’ says Jersey’s designer Morten Georgsen. ‘It’s as much about flexibility as it is form and function. It doesn’t dictate how it should be used – it’s ideal for many different areas of the home.

 Available in a carefully curated range of colours. The Jersey table was created in the same spirit of quality, style and functionality that customers have come to expect from BoConcept.



Good Earth Introduces ‘HUSN E TAAIRAAT’- Home Collectibles by Rohit Bal

Good Earth, India’s leading design house and RohitBal, the country’s master couturier, bring you a special home and apparel capsule collection to celebrate the 2016 festive season with a #FlightOfFancy. Called Husn e Taairaat, the collection epitomizes indigenous inspirations forRohitBal and Good Earth – nature, wildlife, beauty, love for Persian arts and a reverence ofMughal history, while celebrating their unique design expressions. This also marks RohitBal’sdebut in home decor.

 I’ve always known that if I had to design a range of home products, it would be with Good Earth. We have been keen to collaborate on a creative project for a long time and this collection is an incredible meeting of our sensibilities” – RohitBal.

Husn e Taairaat (beauty of a bird in Persian), is Good Earth’s re-imagination of Rohit Bal’s 2015 couture collection in a tight capsule of exclusive home objets d’art and apparel separates. The collection features signature RohitBal motifs – multi-coloured lotuses, long-tailed birds like peacocks, fruits, flora and fauna rendered in vintage Pichwai painting style.

The home rangeincludescollectibles and accent pieces in décor and dining, with detailed hand decoration of artwork decals on fine bone china, ceramic and glass in vibrant shades of royal blue, jade and ivory, and accentuated with 24 carat gold and platinum.

Speaking about this new collaboration Simran Lal, CEO says “We collaborate with like-minded designers because it helps us push our boundaries and offer something exclusive to our patrons.  This collection will be especially interesting for young, urban millennials looking to add a piece of the RohitBal signature to their arsenal of style, in the easy to enjoy Good Earth aesthetic of everyday luxury.  We’ve created an interesting mix of enchanting gifts and elegant silhouettes that effortlessly embody RohitBal for Good Earth.

This #FlightOfFancy limited engagement collaborative collection will drop November 12th and be available exclusively at Good Earth flagships in Delhi, Mumbai and

Collection Lookbook is available for shoots and styling.

Festive Collection launch of Cocoon Fine Rugs

Cocoon Fine Rugs launched its new festive collection at Cocoon Gallery, Pretoria Street on 25th October. It was an evening with a mix of art, fashion and free flowing conversations hosted by Aradhana Dalmia of The Artemist. Ayush Choudhary, Creative Director and MD of Cocoon Fine Rugs was also present for the unveiling of the festive collection. “Art leaves an impact and legacy behind. Art comes in many forms, one of the unique forms being carpets. There are so many ways to display a carpet. From traditional hand weaves to modern and abstract, every carpet can be a masterpiece!” said Aradhana Dalmia, who is also an artist and an art consultant. Artist Sumanta Dey of The Artemist was also at the launch creating sample designs for customized carpets for the guests to choose and order.


When someone thinks of design, one has traditionally always thought of couture, art and its likes. Ayush can be attributed to changing that perception drastically and ensuring that handmade rugs intricately weave their way into the sphere of high design. “Cocoon Fine Rugs today has become the most renowned rug brands catering to the design community in India. Cocoon has also collaborated with celebrated fashion designer Varun Bahl and multiple award winner interior and product designer Rooshad Shroff to come up with limited-edition collections of rugs. This festive season we bring to you a whole new range of Cocoon Fine Rugs, thus ensuring that Cocoon continues to push the envelope when it comes to rug design,” said Ayush Choudhary, Creative Director and MD of Cocoon Fine Rugs.

Cocoon Fine Rugs teamed up with Varun Bahl, to bring the ‘Baroque Garden’ collection. The Collection is inspired from the Baroque period and reflects unmistakable splendour and flamboyance. It is crafted with finesse bringing out the sensual drama of the baroque era. Universal in nature, it is beautiful and rich in both – appearance and quality. Using and breaking the rule of classical design-making, Baroque was the explicit state of Varun Bahl’s mind while designing this collection.

Rooshad Shroff’s ‘Tessellations’ Collection was inspired by the traditional Indian flooring patterns of Heritage Bungalows. Rooshad, a trendsetter in the industry, noticed that people are more open to having heavily patterned floorings which form the main focus within the interiors these days.  Adding an interesting modern twist to it, he morphed these traditional patterns from one shape to another and infused the designs with a burst of bright colours making them ideal for adding additional colour within a space. The result of which is a range of unmatched rugs which would be a perfect fit for traditional and modern houses.


All of 31, Ayush Choudhary decided to take Cocoon’s parent company ‘Choudhary Exports’ one step forward to create a niche market in India for designer rugs. Armed with a ‘BSc in Finance and Marketing’ from University of Illinois at Urbana-Champaign and a dual Master’s degree from London School of Economics (LSE) and ESADE, Barcelona, Ayush returned back to India to take his love for design and luxury to the next level by launching Cocoon in the Indian market. Through his fresh perspective towards contemporary and vintage design aesthetics, textures and sustainable materials, he has managed to give new life to the traditional hand crafted rug industry of India. His vision and a keen eye for excellent design has made Cocoon a brand that is globally recognised and ensured that their signature rugs receive critical acclaim year after year at the prestigious Carpet Design Awards in Germany.

Cocoon has exclusive galleries in Mumbai, Bangalore and Kolkata.

The Purple Turtles – decorative lighting destination

Bangalore has always been known to be a hub that has inspired entrepreneurs to follow their dreams. We have seen companies like Infosys be examples of the above. Today, The Purple Turtles can also be considered as another shining instance of the entrepreneurial mindset of Bangaloreans.  The lifestyle boutique, which was launched in 2009, has now become synonymous with high end designer lighting and quirky eye catching furniture.

From the creative mind of Radeesh Shetty, founder-owner, The Purple Turtles was conceived to address the need for an out-of-the-common decorative lighting destination in the city. The Purple Turtles, like so many companies, started from humble beginnings. It was an idea that stemmed from home makeovers Radeesh used to help his friends with. Once a marketing professional, Radeesh noticed that home stores in Bangalore do have a collection of international designs on display, but provide no real platform for Indian Lighting Designers, or even for those interested in getting into the field.


From then on The Purple Turtles has come to be the only store that throws the spotlight on a whole range of Indian designers and their versatile repertoire.

Along with a prolific team of in-house designers, who create limited edition innovative lights for its patrons .The Purple Turtles works primarily with architects and interior designers, providing personalized and customized lighting solutions for homes, offices, resorts, spas, restaurants and theme-based interiors. The client list comprises the world-renowned Google, TCS, Microsoft, Amazon, Wells Fargo, Oracle, CISCO, LinkedIn, Facebook, Ericsson, The Park hotels, Park Plaza, Alila group of hotels, Royal Orchid, Nandos, Cafe coffee day, Smoke House Deli, Gloria Jeans, Krispy Kreme, and many more.

After four years of focusing purely on lighting designs, the Purple Turtles decided to take the next leap of faith and recently introduced a unique and stunning line-up of Industrial, Distressed and Contemporary furniture that breaks away from existing trends and redefines it. The hand-picked pieces in this collection are designed by new and upcoming designers from across India, in keeping with the changing consumer mindset and offer singular concepts that are not available in every other store. The range comprises of vintage bicycle coffee tables, cycle bar stools with pedals, teak &cast iron combination furniture, sleepover benches, container cabinets, and other trendy, internationally ‘in’ products. The Purple Turtles is today more than just a store; it’s an “art gallery” which gives domestic designers a platform to be recognized for their talent.

Moreover, The Purple Turtles team also provides lighting consultancy, offering highly specialized and need-specific lighting advice to its customers.

The combination of unique materials and diverse inspiration from round the world is exceptional and liberating from the stereotyped furniture. To add to this, the range is refurbished every fortnight, giving its customers something new to choose from every time.  So, the next time you look to pick up an ‘out-of-the ordinary’ lighting solution, or a piece of “conversation-starting” furniture, or a quirky accessory, or just a unique gift, at a reasonable price, head over to The Purple Turtles at #128, 1st Main Road, Domlur 2nd Stage, off 100 ft. rd., Indiranagar, Bangalore – 08. You’ll be pleasantly surprised.

Soon, you will also find The Purple Turtles in your city, as plans to open more stores across the country are underway.

The Purple Turtles Address: #128, 1st Main Road, Domlur 2nd Stage, off 100 ft rd.,

Indiranagar, Bangalore – 08.Ph No: 080- 41528039